Mom used to say, “you’re
acting bigger than your britches”. Businesses often expand and
outgrow their resources. Before trying to grow, develop a detailed
list of everything you’ll need. New employees? New equipment?
Working Capital? Marketing? These are just some of the questions you
need to answer. Start
smart and grow right and your britches will have a custom fit.
While
Linda was vacationing in San Antonio and dining “al fresco” on the
River Walk, her dining companions sat down with their fast food coffee
in hand. When the waiter came to take their orders, he quietly poured
the offending beverages into his restaurant’s mugs never saying a
word. He was protecting his Brand. Look around your place of
business. Are you advertising your business or the competition?
Building and protecting your brand will help grow your business. Thank
you Eric at Boudros for a great meal & lesson!
Do
you feel that people don’t take you seriously because you look so
young? For women, it helps to wear a tailored jacket to assume more
authority. For men, a haircut long enough to be combed will give the
air of experience. For either gender, it makes sense to use “smart”
vocabulary. Lose the “you guys!”
March 2000 Coaching Cards™
