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An increase of sales or clients
translates into more money for your bottom line, right? Beware, you will
increase expenses. If you don't have funds to sustain your growth,
you're likely to "grow broke." Plan for extra cash to pay
your day-to-day expenses along with the additional costs to maintain
quality for your new customers. Cash is the time-release fertilizer to
nurture a healthy expansion.
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| Is your pricing fair to you? Your price
must cover the cost of your products or service and the overhead
(fixed costs like rent, electricity, secretary, etc). The pricing and
quality of what you sell should match. If they don’t, at best you
will confuse your customers or at worst, attract the wrong ones. |
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If you have a new offering, don’t
forget to tell your inactive customers. If they were happy with what
you sold them in the past, they may want to buy from you now. Make a
habit of updating them with a note or flyer. That 33 cent postage
stamp can be the best marketing investment you will ever make!
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May 2000 Coaching Cards™
