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Lonn's background is in sales
and marketing. His first career spanned 20 years. He built
a global, niche market leading company where he created
or managed one global brand, and several domestic category
leading brands. Lonn
served the last ten years as President and CEO. Full P&L
Responsibilities included staff development, strategic planning,
marketing, technology implementation, and in-house ad agency
services. Lonn provided leadership and oversight for sales,
finance, production, and shipping personnel. He also designed
products, packaging, logos, catalog sheets, flyers, and
magazine ads. Lonn's educational articles and essays on
leadership were often published in trade journals. He continues
to be a highly rated Powerpoint presenter at industry trade
shows.
in 1998 Lonn merged his hobby
interest in Computers and the Internet with his leadership
and marketing skills, to launch his new career. Lonn founded
BIG Design in 1998
as an Internet and Graphic Services provider. The company
slogan is, "We help small businesses use technology
to sell their stuff". If the company raised its rates,
you might call it an ad agency. BIG Design offers all manner
of Digital Design and Marketing Services, from web hosting
and design to web development and e-commerce. Services also
include digitial imaging and short run color printing. Clients
include firms ranging from startup to $50,000,000+ per year
in sales.
Lonn brings more real world
business experience to the 'Web Coach', position
than most web designers or ad men can ever hope to experience.
Clients appreciate that his broad experience helps them
succeed where artists and programmers cannot.
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