{"id":1826,"date":"2013-06-02T15:35:17","date_gmt":"2013-06-02T19:35:17","guid":{"rendered":"http:\/\/www.changinglanes.biz\/?p=1826"},"modified":"2013-06-03T05:54:51","modified_gmt":"2013-06-03T09:54:51","slug":"is-your-business-an-instagram-or-tumblr","status":"publish","type":"post","link":"http:\/\/www.changinglanes.biz\/index.php\/2013\/06\/02\/is-your-business-an-instagram-or-tumblr\/","title":{"rendered":"Is Your Business an Instagram or Tumblr?"},"content":{"rendered":"

\"Stackup\"<\/a>Dreaming about the value of your business?\u00a0 Especially when Instagram sold for $1 Billion in 2012 to Facebook and Tumblr was sold in May 2013 to\u00a0 Yahoo for $1.1 Billion with $13 Million in revenue.\u00a0 These were both still very much start-ups; Instagram with 13 employees and Tumbler with 178 and no clear path to profit.\u00a0 These two businesses have won the business start-up lottery.\u00a0<\/p>\n

Getting a sale price for your business is usually based on the value of your Assets<\/span><\/em> or a multiple of your Profits<\/span> <\/em>or a multiple of your Revenue<\/em><\/span>. \u00a0 The luck or skill of Instagram and Tumblr was building a service for people that is useful for other services.\u00a0 Think “Paypal” which started as a service to exchange money on PalmPilots and USERS started using the the web based software for other exchanges of money.\u00a0<\/p>\n

USERS are the key to turning a business from home-based to in-every-home.\u00a0 What Instagram and Tumblr were really selling was the TIME that USERS spent messing around with their software.\u00a0 This is no different than the old days of newsprint when eyeballs were what you buy then and now when USERS or READERS are reading a print page on their desk or on-line.<\/p>\n

Building a business as an asset takes getting USERS or Customers to spend time with you and hopefully money.\u00a0 Creating a process that is teachable, repeatable and profitable are the hallmarks of a sellable business.\u00a0<\/p>\n

Sometimes, serendipity will knock at your door as it did with Paypal when the elegant software made for the Palm and being used by 12,000 users was discovered by 1.2 million Palm-Pilot users selling crafts and beanie babies to each other on Ebay.\u00a0 Chip and Dan Heath describe it best in Decisive:\u00a0 How to make Better Choices;<\/a> “Think how you’d feel:\u00a0 Your company was founded on the strength of some amazing cryptographic acrobatics you’d preformed and yet people seem to naively prefer the crude Web demo.\u00a0 It’s like an accomplished sculptor who finds that all he can sell is $15 pet rocks.<\/em>“<\/p>\n

To get started on creating a business that can be sold, know where you are starting.\u00a0 Get started with the Changing Lanes LLC\u00a0 Sellability Score\u00a0<\/a> or www.tinyurl.com\/GetMyScore.\u00a0 <\/a>\u00a0\u00a0 It is free and takes about 15 minutes – you will get your results via email from Changing Lanes.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Dreaming about the value of your business?\u00a0 Especially when Instagram sold for $1 Billion in 2012 to Facebook and Tumblr being sold in May 2013 to\u00a0 Yahoo for A$1.1 Billion with $13 Million in revenue.\u00a0 These were both still very much start-ups Instagram with 13 employees and Tumbler with 178.\u00a0 These two businesses have won the business start-up lottery.<\/p>\n

Sometimes, serendipity will knock at your door as it did with Paypal when the elegant software made for the Palm and was being used by 12,000 users was discovered by 1.2 million users selling crafts and beanie babies to each other on Ebay.\u00a0 More often than not, businesses are sold based on real financial data that proves the business is profitable and has a teachable and repeatable process to drive revenue.\u00a0<\/p>\n

We all would love to win the business lottery, but most of us will do it the old fashioned way, creating a cash flow machine.\u00a0 Getting to HOW your business will do this is key – for more ideas go here<\/a>.<\/p>\n

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