{"id":751,"date":"2012-09-03T10:41:04","date_gmt":"2012-09-03T14:41:04","guid":{"rendered":"http:\/\/www.changinglanes.biz\/?p=751"},"modified":"2012-09-03T09:07:45","modified_gmt":"2012-09-03T13:07:45","slug":"selling-a-reminder-lesson","status":"publish","type":"post","link":"http:\/\/www.changinglanes.biz\/index.php\/2012\/09\/03\/selling-a-reminder-lesson\/","title":{"rendered":"Selling &#8211; A Reminder Lesson"},"content":{"rendered":"<p>This week I got a reminder from a good business friend about the selling process that I want to share with everyone. A few lessons are from my friend and few are from me.<\/p>\n<ul>\n<li>When writing a proposal or when talking about a service\/product, start from the beginning and address the immediate issues. For example, if I&#8217;m quoting a new web site that will replace their current web site but that current web site has issues, such as old or bad information\u00a0 and will be active for a few weeks while we are building a new site, those issues could be fixed. They should be addressed first.<\/li>\n<li>When writing a proposal, include an overview. Example:\n<ol>\n<li>Update current website by removing old events and bad contact information.<\/li>\n<li>Design and launch new website.<\/li>\n<li>Design and launch new email newsletter.<\/li>\n<li>Add eCommerce to website.<\/li>\n<\/ol>\n<\/li>\n<li>Don&#8217;t undercut your price. You know what your product\/service should cost. If your product\/service is actually worth it, your proposal spells it out, and you can deliver. Your customer will never think twice about the cost.<\/li>\n<li>If you are being recommended by another trusted client. You already have a solid foot in the door. There is a good chance the potential client already likes your service\/product based on what you have done for your current client.<\/li>\n<li>If your product or service meets or exceeds your client&#8217;s expectations, there is a really good chance your new client will keep coming back to you.<\/li>\n<li>Arrange an in-person meeting to go over the proposal. It will allow you to gauge your potential client&#8217;s reaction, address any issues, and ask the important question, how they are feeling about the proposal? And remember always have your contract ready.<\/li>\n<li>Selling is not about making money, its about building a relationship between your client and your business. If that relationship is good, the money will come.<\/li>\n<\/ul>\n<p>These were some good lessons learned this week. Thankfully, I didn&#8217;t have to learn them the hard way. Take my lessons into consideration and please share some of your selling lessons with me. Email me or comment on this post.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week I got a reminder from a good business friend about the selling process that I want to share with everyone. A few lessons are from my friend and few are from me. When writing a proposal or when talking about a service\/product, start from the beginning and address the immediate issues. For example, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,28],"tags":[],"class_list":["post-751","post","type-post","status-publish","format-standard","hentry","category-business-improvement","category-selling"],"_links":{"self":[{"href":"http:\/\/www.changinglanes.biz\/index.php\/wp-json\/wp\/v2\/posts\/751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.changinglanes.biz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.changinglanes.biz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.changinglanes.biz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.changinglanes.biz\/index.php\/wp-json\/wp\/v2\/comments?post=751"}],"version-history":[{"count":4,"href":"http:\/\/www.changinglanes.biz\/index.php\/wp-json\/wp\/v2\/posts\/751\/revisions"}],"predecessor-version":[{"id":758,"href":"http:\/\/www.changinglanes.biz\/index.php\/wp-json\/wp\/v2\/posts\/751\/revisions\/758"}],"wp:attachment":[{"href":"http:\/\/www.changinglanes.biz\/index.php\/wp-json\/wp\/v2\/media?parent=751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.changinglanes.biz\/index.php\/wp-json\/wp\/v2\/categories?post=751"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.changinglanes.biz\/index.php\/wp-json\/wp\/v2\/tags?post=751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}