Customer Data Leads To Opportunities

For a few months now I’ve been working with a client to connect SalesForce to their website. Overall it has been a good and interesting process. Originally they just wanted to keep their user/company data sync’d but exploring what I have access to as far...

Taking Your Devices with You?

Traveling for business or personal now means many of us take two, three or more devices with us on a trip.  Many of us will have a phone and a computer like device (Ipad, Surface, Laptop, Tablet) and maybe a reading device (Nook or Kindle), too. Travel Tips:...

Customer Life Cycle

Something I’ve been thinking about lately is the customer life cycle and how a customer moves through a business. This is just a rough idea but it got me thinking what I started to break it down. I realized how much not only my business is missing but also how...

Economic Incentives

A well crafted loyalty card is designed to reward existing customers and be an attraction to new customers and that is an economic incentive. The most common one people find is at many coffee shops – buy ten drinks the eleventh one is free. The economics is...