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Tolerant People and Zero Tolerance

by Linda Fayerweather | Feb 11, 2013 | Business Improvement, Business Management, Image & Marketing

Being tolerant of differences in humankind is not that same as a Zero Tolerance program. Accepting people’s differences is something a civil society tries to do – some traits we are just born with.  The term Zero Tolerance in relation to drug abuse programs or cell...

My Web Designer Promised But Didn’t Deliver

by Jeff Mendelsohn | Feb 11, 2013 | Business Management, Image & Marketing

About a year ago I was talking with a business acquaintance, he had recently hired a web designer to create a web site for his business. He didn’t want anything fancy, just a brochure site with a blog. The web designer was charging him some thing like $2500....

First Impressions: Dressing for Success

by Tiffiny Fayerweather | Feb 4, 2013 | Business Culture, Business Management, Customer Service & Culture, Employee Management, Image & Marketing, Uncategorized

We have all heard the term “You only get one chance to make a first impression”, but did you know that 55 percent of people base those first impressions on appearance? Whether you like it or not, staff attire speaks for your business; it can say successful, confident,...

Going Mobile with Your Website

by Jeff Mendelsohn | Nov 5, 2012 | Business Improvement, Image & Marketing

For the past month I have been working on correcting some issues with a mobile site. I wish from the start I could have redesigned the site but it is 99% done so all I was asked to do was fix a few small issues and add a few last features. After working on this site...

Responding to a Negative Post

by Tiffiny Fayerweather | Oct 3, 2012 | Business Networking, Customer Service & Culture, Image & Marketing

Social media sites have given companies ways to communicate with people like never before. You can ask your fans how they like your newest product and get instant feedback good and bad. The good comments are great, but how do you respond when a fan posts a terrible...

Changing Lanes is NOT a Bowling Alley

by Linda Fayerweather | Sep 25, 2012 | Business Improvement, Image & Marketing

This is a cautionary tale about information and how easily we can lose control over our brand/image/name.  Cautionary from the viewpoint that if we put “noise, comments, images” on the internet – redacting, changing and correcting can be a long...
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