Blog Archives

The Knowing-Doing Gap

Smart companies, big and small, sometimes struggle using knowledge in everyday work. A small service tech company I worked with had paid for a complete software application to track their inventory and vehicle maintenance schedule. The software was $12,000 and

Posted in Business Improvement, Planning for Business

QR Codes Kill Kittens – Book Review

Working at a library, I know the marketing books for the small business is a huge section in our 658.8s shelves at the Toledo Lucas County Public Library.  A recent addition by Scott Stratten, QR Codes Kill Kittens: How to Alienate Customers,

Posted in Business Culture, Business Management, Planning for Business

Sanity Savings Bank

Yes, you can run a business and have fun.  There is a dirty little word we must follow – PLAN.  If you want personal time, you must plan for it.  With July almost in the record books and fall on

Posted in Business Culture, Personal Improvement, Planning for Business

What’s in Your Wallet?

Summer is here and the season of travel is upon us.  What’s in your Wallet? is a good ad for a credit card, but it is even a better reminder of what is really in your wallet.  Before you take

Posted in Financial, Personal Improvement, Planning for Business

How Are Your 2014 Goals Going?

It is June and I thought to myself, lets see how I’m doing on my goals. Apparently better than I thought but also worse. I’ve failed to do or complete about 28% of my personal goals. The worst part is

Posted in Personal Improvement, Planning for Business

Plan Like a General

How is it that some companies are successfully growing faster than others in the same industry?  Fast Track companies handle new projects or target markets like a general might plan a battle.  But before you declare you’re a commanding officer,

Posted in Business Improvement, Planning for Business

Throw out the Business Plan?

If you are thinking “Gee, I’ll make 2014 great with a masterful business plan” — take a couple deep breathes and get real.  For years I’ve been an advocate of a One Page Business Plan by Jim Horan, which is

Posted in Business Culture, Planning for Business

Business Myths

Every so often when I tell people I own a business they look at me in amazement. I’m asked all sort of questions like how did I start? Where did I get the money to start? How many hours a week do I work? Just to name a few. They often walk away is disbelief at my answers. So let’s take a moment to bust some myths.

  1. You need to have money to make money: I started my business for less than $200. I bought a domain, a years worth of hosting and business cards. Grant it my business is a virtual business and I didn’t need to buy products or create a store. But I didn’t get my first clients because of that $200. I started my business and got clients because I went out and found clients. None of them even looked at my website and I didn’t even give them a business card.  The point is if you want it you will find a way. Isn’t that what being an entrepreneur is all about? Creating opportunities.
  2. You will work 60-80hrs a week: There will be times you will work long hours. But that shouldn’t be a weekly thing. Most of the time we try to do too much or take on too much. Coupled with not charging enough can force you into working long hours. Before I realized my worth I had to bill 40 hours a week just to pay bills/overhead. Then to work on my business I was putting in another 15-20hrs a week. That got old real fast. I wanted to work 40-45hrs a week in total for my business. So I raised my rates to what I was worth, found clients that would pay, focused on what made me money, cut out the time wasters, and outsource the rest when necessary. Now I need to bill roughly 20 hours a week to pay bills/overhead. However I still work about 30-35 hours a week for clients and about 5-10hours a week building my business. It is about finding that balance.
  3. You need to make millions of dollars to be considered successful: Businesses come in all shapes and sizes. Maybe you just want a business that you work on 5 hours a week and make $500 a month. Maybe you want a full time business that brings in $100,000/yr. It is all about settings realistic goals and outcomes. Success is meeting and exceeding those goals.  My business will never be as big Intel or Microsoft. Does that mean my business isn’t successful? Nope. Being a big company like Intel isn’t my goal. My goal is to provide quality web design and development services to small to mid size businesses which will garner me money for a comfortable life.
  4. You need a very detailed business plan: Don’t get me wrong, you need a business plan. But it doesn’t have to spell out your entire business life. At the least it should be enough to start your business voyage. From there you can work on it, just don’t forget about it. Sometimes it takes just getting out there and starting your business to understand what exactly your business plan should be about.
  5. If you build it, you will get business: This couldn’t be more wrong. I’ve watched many of businesses fail just because they think having a business will automatically get them clients. You need to build your customer base by building relationships, marketing, and selling your product/services. This takes time and a lot of effort.
  6. Big competitors will destroy you: For a lot of people there is something about small businesses that people just love. Maybe its not dealing with a faceless corporation. Maybe its supporting local businesses. But really, it is about you as a business being able to provide a quality product or service. Who cares if you founded your company yesterday. Be totally kick-ass at what you do and provide a product or service that people want and you will be successful no matter how big your competition is.

Posted in Planning for Business

Niche Building

“You gotta get a niche” is heard over and over and what I’ve seen is just finding the right micro market can be hard. Realize that most of us have some selected information or knowledge we can share.  Using the

Posted in Planning for Business, Trends

Time is Finite – What CAN your Service Business Produce?

Remember; there is a limit to the amount of revenue you can produce all by yourself.  If you charge an hourly rate and you work for clients you can multiply the hours you will work  times your hourly rate and

Posted in Business Improvement, Personal Improvement, Planning for Business